Get found
Local search and reviews, because a new patient almost always starts by typing a postcode and reading what other people said.
Dental practices
Two visits a year, if you are lucky. That leaves ten months of silence.
Dentistry has the recall problem in its purest form. The patient is not unhappy. They have simply not thought about their teeth since March, and the practice that reminded them first gets the chair.
One patient, one year
Over the months between check-ups the patient gradually forgets the practice, and books with whichever one sent a reminder.
Why we exist
Because the appointment is not where the relationship ends. It is where the next one begins.
Between the Sales combines next-generation technology with old-school know-how and grit: over three decades of real operating experience, backed by an international team of marketing, SEO, advertising and digital specialists, at an investment a small business can afford.
We understand not only how to reach your customers, but how they choose, how they forget, and how to be the name in front of them on the day they are ready.
The pathway
Seven connected steps. Most businesses only build the first and the fifth.
We build and connect the pathways that keep you visible, turn enquiries into customers, and help those customers bring the next one.
Build trust
Prices said out loud. The single biggest reason people put off a dentist is not pain, it is not knowing the bill.
Stay relevant
Something worth opening between visits that is not a discount on whitening.
Be there when they are ready
Toothache does not wait for your campaign calendar. Same-day availability, stated plainly, at the top.
Make booking easy
A booking flow that works in under a minute and does not ask for a password.
Maintain trust
The recall that arrives by the channel each patient actually answers, not the one that suits the software.
Grow
Patients who were not made to feel stupid about their teeth refer their family. That is the whole engine.
…and then it begins again.
What we do
Next-generation technology. Old-school know-how and grit.
Neither one alone is worth much. The tools are extraordinary now, but they still need someone who has actually sold to your customer to point them in the right direction.
Search & SEO
Organic visibility rebuilt properly: technical foundations, content architecture and the long-tail pages that quietly bring traffic for years.
Email that earns the open
Segmented flows and drip campaigns on a platform that won't get you blacklisted, built around value first and offers second.
Advertising with a leash on it
Paid search and social held to a return you can defend. Spend that supports the organic work instead of quietly replacing it.
Content that becomes a system
Not a blog that dies in month three. A library that compounds: articles into lessons, lessons into video, video into search traffic.
Old-school direct mail
The postcard still gets read. This time last year… has outperformed a lot of very clever digital work, for a very long time.
Data & targeting
Knowing exactly who to reach, and reaching them at a pace that builds a reputation instead of burning one down.
Other industries
The same method, written for a different trade.
The pathway does not change. The language, the timing and the triggers do.
Education businessesSchools, homeschoolers and district buyers.
Veterinary practicesMost pets come in once a year.
Beauty and wellnessClients come in cycles, and the cycle is exactly where they get poached.
Home servicesNobody thinks about the boiler until it fails.
Mortgage brokersA client may finance a home only a few times in their life.
Because the appointment is not where the relationship ends. It is where the next one begins.
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