Get found
SEO and search that put you in front of the teacher, the buyer and the district at the moment they start looking.
BetweenTheSales.com
The customer may buy once a year. You can't afford to market to them once a year.
Education businesses face a unique challenge: customers may buy only once or twice a year. What happens between those purchases often determines where they'll buy next.
One customer, one year
Over the twelve months between purchases the customer gradually forgets who they bought from, and reorders from whichever company was in their inbox that week.
Why we exist
Because the sale isn't where marketing ends. It's where the next one begins.
Between the Sales (BTS) combines next-generation technology with old-school know-how and grit: over three decades of real-world education business experience, backed by an international team of marketing, SEO, advertising and digital specialists, at an investment small businesses can afford.
We understand not only how to reach education customers, but how they buy, and how to create an experience that turns customers into one of your greatest marketing assets.
30+ years
Real operating experience inside businesses like yours, not agency theory. We have run the catalog, the warehouse and the P&L.
One team
An international bench of marketing, SEO, advertising and digital specialists working as a single unit, not a stack of vendors.
Affordable
Priced for owner-operated businesses. The technology that used to cost six figures now costs a fraction, and we pass that on.
The pathway
Seven connected steps. Most businesses only build the first and the fifth.
We build and connect the pathways that keep your business visible, turn prospects into customers, and help those customers drive future growth.
Build trust
Content that is genuinely useful long before it ever asks for the sale.
Stay relevant
Email that arrives every week with something worth opening: an idea, a lesson, a game. Not another discount code.
Be there when they're ready
Budget cycles don't wait for your campaign calendar. We keep you in the room for all twelve months.
Make buying easy
A site, a cart and a path to purchase that never get in the customer's way, on a school laptop or a phone.
Maintain trust & relevance
The follow-up almost everyone skips. This time last year you ordered. Here's what's new. It works. It has worked for thirty-five years.
Grow
A satisfied customer becomes your most efficient channel: reorders, referrals, and word of mouth you never had to buy.
…and then it begins again.
Every step feeds the next. Break one and the whole chain leaks, which is why we build them as one system rather than as separate line items on an invoice.
What we do
Next-generation technology. Old-school know-how and grit.
Neither one alone is worth much. The tools are extraordinary now, but they still need someone who has actually sold to your customer to point them in the right direction.
Search & SEO
Organic visibility rebuilt properly: technical foundations, content architecture and the long-tail pages that quietly bring traffic for years.
Email that earns the open
Segmented flows and drip campaigns on a platform that won't get you blacklisted, built around value first and offers second.
Advertising with a leash on it
Paid search and social held to a return you can defend. Spend that supports the organic work instead of quietly replacing it.
Content that becomes a system
Not a blog that dies in month three. A library that compounds: articles into lessons, lessons into video, video into search traffic.
Old-school direct mail
The postcard still gets read. This time last year… has outperformed a lot of very clever digital work, for a very long time.
Data & targeting
Knowing exactly who to reach, and reaching them at a pace that builds a reputation instead of burning one down.
Customize it by industry
One method. Rewritten for the way your customer actually buys.
The pathway doesn't change. The language, the timing and the triggers do. Switch below to see the same page written for a different business.
Education businessesSchools, homeschoolers and district buyers, on a budget calendar that ignores yours.
Veterinary practicesMost pets come in once a year.
Dental practicesPatients come twice a year at best.
Beauty and wellnessClients come in cycles, and the cycle is exactly where they get poached.
Home servicesNobody thinks about the boiler until it fails.
Mortgage brokersA client may finance a home only a few times in their life.
Dental & orthodontics
HVAC & roofing
Insurance
Real estate
Auto sales & service
Weddings & events
Travel
Solar
Legal & financial services
Any business where the purchase is rare and the memory has to last.
Because the sale isn't where marketing ends. It's where the next one begins.
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